Nic Salt label and artwork proof notes

Assortment planning without the guesswork

This page is for smoke shop owners who want a working answer on specification, price and lead time before they commit a purchase order. We have written the detail down so nobody has to sit through a sales call to extract it.

Factory capacity matters more than factory size. A line that can hold a tolerance across 5,000 units is worth more than a showroom that can produce 50,000 on paper. We qualify capacity by running a repeat order and measuring the drift.

Most smoke shop owners arrive with a spreadsheet and leave with too many SKUs. The fix is not a bigger catalogue, it is a narrower core. We normally propose three tiers: a volume line that carries the shelf, a step-up line that lifts basket value, and one trial SKU that tells you what to order next season.

Transit, consolidation and timing

Damage in transit is nearly always a packing decision, not bad luck. Double-walled cartons, internal dividers and a drop-tested configuration cost a little more and save the argument at the other end.

Documentation travels with the goods: commercial invoice, packing list, and the certificate set for your market. We send a scanned copy before dispatch so your broker can clear the file in advance.

Compliance without the last-minute scramble

Advertising rules are stricter than product rules in most markets. Claims about cessation, health or comparative performance should stay off packaging and off your product pages unless your legal team has signed them off.

Artwork approval is a two stage process: a digital proof for text and layout, then a physical dummy for colour and finish. Skipping the dummy is the single most common cause of a reprint.

• Reference sample retained from every batch
• Mixed SKU cartons to spread first-order risk
• Named account contact who has handled the product
• Cartons drop-tested and pallet-counted for clean freight
• Consolidated or split shipping, quoted both ways
• Private label files archived for future rebrands

Keeping the second shipment identical

Every account gets a named contact who has actually seen the product. Being passed between three people to answer one question about a coil resistance is the fastest way to lose a buyer, so we do not organise support that way.

The replacement policy is deliberately simple: report within seven days of delivery with photos and the batch code, and we replace or credit at the next shipment. We do not argue about a defect we can see in a photograph.

Specification summary

The detail above is what we hold ourselves to on every shipment, including the small ones. It is also the list we will walk through with you before the first order.

Frequently asked

Related reading

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